On Friday the 4th of November 2011 the Dutch Fashion Foundation celebrated the fifth edition of its talent-launching platform the Dutch Fashion Awards. A top-notch international jury unanimously chose Conny Groenewegen as the winner of both the Mercedes-Benz Dutch Fashion Award of 25.000 euro, and the International Fashion Incubator Award. Conny Groenewegen’s label CG was heralded for offering perfectly balanced craftsmanship and innovation in knitwear, resulting in highly covetable unique pieces for the high-end fashion market.
The annual Dutch Fashion Awards event, organised by the Dutch Fashion Foundation, is a celebration moment starring the best of Dutch fashion, created to assemble the Dutch fashion field and to boost innovative design. The Dutch Fashion Awards call the attention of the international fashion industry to the highest level of Dutch fashion talent and connects fashion creativity with commerce.
Dutch Fashion Awards 2011
To become nominated for the Dutch Fashion Awards, the criteria are that the designer:
– graduated from a recognised (inter-)national fashion academy,
– owns the Dutch nationality, or has been living and working in the Netherlands for at least 5 years,
– runs his or her own registered enterprise,
– has developed at least five collections under his or her own label,
– shows a striking talent creating a fashion label with distinguished style and knows to present this convincingly,
– is nominated by at least 3 members of the Academy of Dutch Fashion Design,
– has already taken strategic steps onto the international fashion market.
In order to guarantee an objective and independent vote, the Dutch Fashion Foundation has invited a select group of national decision makers and key-players in fashion to serve on the Academy of Dutch Fashion Design. The Members of the Academy of Dutch Fashion Design, including the winners of all previous editions of the Dutch Fashion Awards, each listed their individual top 10 of most promising Dutch fashion designers. For the 2011 edition of the Dutch Fashion Awards this criteria check resulted in a list of 5 eligible designers.
Nominees Dutch Fashion Awards 2011:
An international jury of top-ranking fashion industry professionals representing a cross-section of the international fashion industry, decide objectively which designer they expect is most likely to bring his/her label onto the international market. All jury members invited by the Dutch Fashion Foundation believe in its mission of promoting Dutch fashion on a national and international level.
Jury members Dutch Fashion Awards 2011:
Armand Hadida – Founder and owner of Parisian fashion fair Tranoï, and together with his wife Martine, the progressive high end L’Eclaireur concept stores in Paris
Tiziano Cereda – Owner and manager of Biffi Boutiques and Banner and fashion, art and design showroom SpazioGenova, Milan
Fabiana Giacomotti – Editor in Chief of multimedia fashion platform Fashion Illustrated, Milan and Rome
Barbara Mastoroudes – Worldwide Learning & Development Director for the Gucci Group, as of this year part of the PPR Luxury Group, London
Kat Nadj – Senior HR Manager with the PPR Luxury Group/Gucci Group, responsible for all PPR brands in the UK and for McQueen and Stella McCartney worldwide
Tiziana Cardini – Fashion Director of the famed luxury Italian department store Rinascente, working out of Milan
Awards 2011: Several awards were presented on the evening of November 4th. There is the much desired Mercedes-Benz Dutch Fashion Award with a financial reward of 25.000 euro, which is regarded as the main award, but there are more. The Dutch Fashion Awards consist not only of financial injections but also of substantial in-kind contributions from the national and international industry. There is a growing interest from organisations, companies, institutes, agencies and platforms to share their expertise and to support the nominated designers through channels and products that are of essential value to the realisation of the designers national and international business objectives.
Mercedes-Benz Dutch Fashion Award 2011 – Winner: Conny Groenewegen
The Mercedes-Benz Dutch Fashion Award is presented to the Dutch fashion design label most likely to succeed in bringing its label onto the international market. The winner of the Mercedes-Benz Dutch Fashion Award will receive a financial reward of 25.000 euro which will enable the label to take further steps in the international fashion industry.
2010: Iris van Herpen
2009: Sjaak Hullekes
2008: Monique van Heist
2007: Klavers van Engelen
Dutch Fashion Incubator Award 2011 – Winner: Hyun Yeu
Hyun Yue won the Dutch Fashion Incubator Award 2011 with his menswear label ADO LES SCENTS. He was guided in de production of the capsule collection ‘Wanna Be High’ that was developed exclusively for De Bijenkorf department store and sold in a temporary pop-up store within De Bijenkorf in April 2012. This refined collection, focused on the Dutch consumer, was made with minimalistic details and a clean cut in materials of wool, silk, cotton and jersey.
International Fashion Incubator Award 2011 – Winner: Conny Groenewegen
The International Fashion Incubator Award is awarded to the designer that shows the most creativity and has the most outstanding and unique signature. Aside from winning the Mercedes-Benz Dutch Fashion Award 2011, Conny Groenewegen also won the International Fashion Incubator Award 2011. The International Fashion Incubator Award 2011 was offered by the renowned Italian BIFFI boutiques and their Spazio Genova showroom in Milan. Conny Groenewegen’s label CG was hosted in the Spazio Genova showroom during two consecutive sales seasons, a prize that corresponds to a value of 8.000 euro. The CG label was offered showroom space and support during the entire sales campaign for the autumn/winter 2012-2013 and spring/summer 2013 season.
Dutch Fashion Icon Homme & Dutch Fashion Icon Femme 2011 – Winners: Maarten Spruyt & Elle Verhagen
The designers chosen by the Academy of Dutch Fashion Design in the first round of the nomination procedure, have together chosen their favourite male and female Dutch Fashion Icons. It is a collective voice of the designers, an homage to the muses and Dutch fashion wearers and a respected acknowledgement within the Dutch fashion scene.
2010: Stacey Rookhuizen & Jean Paul Paula
2009: Bonnie Orleans Voss & Ferry van der Nat
2008: Aynouk Tan & Carlo Wijnands
2007: Carice van Houten & Ruud van der Peijl