On Friday November 5th 2010 the Dutch Fashion Foundation proudly hosted the fourth edition of the Dutch Fashion Awards, their annual fashion talent celebration and launching platform. The international jury appointed designer Iris van Herpen the year’s grand winner and ‘ambassador for the level of creativity and modernity’ Dutch fashion has to offer to the world. Jury member Donald Potard of Agent de Luxe in Paris applauded the quality of all nominees by calling out ’12 points for Dutch Fashion’.
The Dutch Fashion Awards 2010 presented no less than four considerable awards, three of which went to the ‘impressive talent’ Iris van Herpen. Not only did she win the two-in-one first prize consisting of the Mercedes-Benz Dutch Fashion Award, but also the Dutch Fashion Incubator Award and the Dutch Fashion Accessory Award. The International Fashion Incubator Award, aiming to stimulate sheer authentic creativity in fashion, was presented to Bas Kosters.
The annual Dutch Fashion Awards event is a celebration moment starring the best of Dutch fashion, created to assemble the Dutch fashion field and to boost innovative design. The Dutch Fashion Awards call the attention of the international fashion industry to the highest level of Dutch fashion talent and connects fashion creativity with commerce.
Dutch Fashion Awards 2010
To become nominated for the Dutch Fashion Awards, the criteria are that the designer:
– graduated from a recognised (inter-)national fashion academy,
– owns the Dutch nationality, or has been living and working in the Netherlands for at least 5 years,
– runs his or her own registered enterprise,
– has developed at least five collections under his or her own label,
– shows a striking talent creating a fashion label with distinguished style and knows to present this convincingly,
– is nominated by at least 3 members of the Academy of Dutch Fashion Design,
– has already taken strategic steps onto the international fashion market.
In order to guarantee an objective and independent vote, the Dutch Fashion Foundation has invited a select group of national decision makers and key-players in fashion to serve on the Academy of Dutch Fashion Design. The Members of the Academy of Dutch Fashion Design, including the winners of all previous editions of the Dutch Fashion Awards, each listed their individual top 10 of most promising Dutch fashion designers. For the 2010 edition of the Dutch Fashion Awards this criteria check resulted in a list of 5 eligible designers.
Nominees Dutch Fashion Awards 2010:
Iris van Herpen
An international jury of top-ranking fashion industry professionals representing a cross-section of the international fashion industry, decide objectively which designer they expect is most likely to bring his/her label onto the international market. All jury members invited by the Dutch Fashion Foundation believe in its mission of promoting Dutch fashion on a national and international level.
Jury members Dutch Fashion Awards 2010:
Beppe Angiolini – Director of the Camera Italiana dei Buyer della Moda in Milan
Donald Potard – Owner of luxury industry consultancy Agent de Luxe in Paris
Mandi Lennard – Director of Mandi’s Basement in London
Mauro Galligari – Founder of international sales agency Studio Zeta Milano
Mauro Marcos Fabbri – R&D Director at Staff International in Milan
Valentina Maggi – Former jury member and Director of Design Practice at Floriane de Saint-Pierre & Associés Paris, head-hunter for luxury brands, served on the pre-jury helping to select the final nominees
Awards 2010: Several awards were presented on the evening of November 5th. There is the much desired Mercedes-Benz Dutch Fashion Award with a financial reward of 25.000 euro, which is regarded as the main award, but there are more. The Dutch Fashion Awards consist not only of financial injections but also of substantial in-kind contributions from the national and international industry. There is a growing interest from organisations, companies, institutes, agencies and platforms to share their expertise and to support the nominated designers through channels and products that are of essential value to the realisation of the designers national and international business objectives.
Mercedes-Benz Dutch Fashion Award 2010 – Winner: Iris van Herpen
The Mercedes-Benz Dutch Fashion Award is presented to the Dutch fashion design label most likely to succeed in bringing its label onto the international market. The winner of the Mercedes-Benz Dutch Fashion Award receives a financial reward of 25.000 euro which will enable the label to take further steps in the international fashion industry, and includes the invitation to show during the upcoming edition of the Mercedes-Benz Fashion Week Berlin.
2009: Sjaak Hullekes
2008: Monique van Heist
2007: Klavers van Engelen
Dutch Fashion Incubator Award 2010 – Winner: Iris van Herpen
Iris van Herpen also received the Dutch Fashion Incubator award: a priceless collaboration with Holland’s number one department store De Bijenkorf.
International Fashion Incubator Award 2010 – Winner: Bas Kosters
The International Fashion Incubator Award is awarded to the designer that shows the most creativity and has the most outstanding and unique signature. This year’s new partner Studio Zeta Milano, aiming to stimulate sheer authentic creativity in fashion, presented the International Fashion Incubator Award worth € 5.000 plus consulting to Bas Kosters.
Dutch Fashion Accessory Award 2010 – Winner: Iris van Herpen
Iris van Herpen also won the Dutch Fashion Accessory Award by Sasha Shoes, offering her the opportunity to develop her own shoe collection, which will be presented and sold in Sasha stores in the Netherlands, Belgium, Germany and France.
Dutch Fashion Icon Femme & Dutch Fashion Icon Homme 2010 – Winners: Stacey Rookhuizen & Jean Paul Paula
The designers chosen by the Academy of Dutch Fashion Design in the first round of the nomination procedure, have together chosen their favourite male and female Dutch Fashion Icons. It is a collective voice of the designers, an homage to the muses and Dutch fashion wearers and a respected acknowledgement within the Dutch fashion scene.
2009: Bonnie Orleans Voss & Ferry van der Nat
2008: Aynouk Tan & Carlo Wijnands
2007: Carice van Houten & Ruud van der Peijl